The Hawaii most tourists see is one of azure waters and towering resorts, of "aloha" and "ohana" and hula.
But as it exists now, the powerful tourism industry dictates the lives of Native Hawaiians, often for the worse, said Kyle Kajihiro, a lecturer at the University of Hawaii at Mānoa and activist for the rights of Native Hawaiians.
The industry must change to improve the futures of Native Hawaiians, Kajihiro told CNN. He's one of several residents who have worked to educate visitors and return some elements of Hawaiian culture to the people from whom it originated. If visitors to Hawaii decenter themselves and instead take with them respect and a willingness to learn -- or choose not to visit at all -- then Hawaii may be preserved for the people who have called it home for centuries, activists say.