Jimmy Buffett was flattered when he kept seeing people in Key West wearing Jimmy Buffett t-shirts. He also was pissed, since he hadn't produced or sold the t-shirts.
"Not only were they ripping me off," Buffett said in this 1998 Washington Post article, "they were misspelling my name!" So with a friend, he built a store using lumber they found under her house.
Today, Margaritaville Holdings -- solely owned by Buffett and business partner/CEO John Cohlan -- includes over 30 hotels and resorts, and 150 restaurants, bars, and cafes. It also distributes Landshark Lager and Margaritaville Spirits.