39 Years Ago, Jimmy Buffett Won a Lawsuit That Inadvertently Sparked a $1.5 Billion Business

Business July 24, 2022 News
39 Years Ago, Jimmy Buffett Won a Lawsuit That Inadvertently Sparked a $1.5 Billion Business

From INC | Strategy by Jeff Haden, Contributing Editor, Inc

Jimmy Buffett was flattered when he kept seeing people in Key West wearing Jimmy Buffett t-shirts. He also was pissed, since he hadn't produced or sold the t-shirts.

"Not only were they ripping me off," Buffett said in this 1998 Washington Post article, "they were misspelling my name!" So with a friend, he built a store using lumber they found under her house.

Today, Margaritaville Holdings -- solely owned by Buffett and business partner/CEO John Cohlan -- includes over 30 hotels and resorts, and 150 restaurants, bars, and cafes. It also distributes Landshark Lager and Margaritaville Spirits.

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