This cult teen brand is quitting social media amid growing safety concerns

News November 22, 2021 News
This cult teen brand is quitting social media amid growing safety concerns

From CNN | Tech by Parija Kavilanz, CNN Business

Trendy soaps brand Lush Cosmetics is quitting Facebook, Instagram, TikTok and Snapchat on Friday in a radical move to draw attention to how those platforms are damaging people's mental health.

The company said Monday that its accounts will be deactivated on Nov. 26, the day after Thanksgiving, when most other brands and retailers kick their social media activity into high gear to win over holiday gift shoppers.

Lush, which has more than 900 stores worldwide, including 240 across the United States and Canada, said it will remain off those social media channels globally until the platforms ensure a safer environment for their users.

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