Ecuador's fans chanted "We want beer!" during their FIFA World Cup's opening match against host Qatar on Sunday.
Sports journalist Javier Lanza caught the moment at Al Bayt Stadium, where Ecuadorean fans in one of the sections began to chant in Spanish. The rallying cry was in response to Qatar's abrupt decision to ban beer sales at all venues used for the World Cup tournament.
On Friday, two days before the game, FIFA announced the last-minute change that would ban alcoholic drinks from the FIFA Fan Festival, other fan destinations and licensed venues. Non-alcoholic beer would still be available for fans at the 64 matches.
Budweiser's parent company, AB InBev, pays tens of millions of dollars at each World Cup for exclusive rights to sell beer. The company's partnership with FIFA started at the 1986 tournament.
Christopher Brito is a social media producer and trending writer for CBS News, focusing on sports and stories that involve issues of race and culture.